In the days before the printing press, and for a long time after, information was controlled by a minuscule group of people, who because of their monopoly were able to wield almost complete control over the beliefs of the general populace. Therefore the distributed propaganda favored the large, stable, monopolistic systems, whether they be a monarchy or organized religion.
No longer. The internet has distributed the locus of information control among the general populace and thus made propagandists of us all. The very nature of this democratization means that much of the distributed propaganda instead favors the diffuse, progressive, experimental ideas that themselves form the basis of our new systems of mass communication.
True, accurate information now exists in greater abundance, but in far greater proportional scarcity than before.
Accurate information is rarely emotionally compelling when compared to lies that have been designed specifically for the triggering of emotion in a targeted group. Therefore, because in regards to information for the general public, what is most emotionally compelling is what people are most willing to pay for and consume, the profit motive drives all propagandists, whether they be independent bloggers or large media conglomerates, to craft scandalous, controversial narratives that never resolve so long as they can generate attention and escalate so long as the public is entranced.
In the western world, detailed and entertaining information is now easier to get than food or water. But truth regarding contentious issues and moral quandaries is as difficult to obtain now as it was during the dark ages.
Not because the truth is nowhere to be found, but because we all believe we’ve already found it.