Perhaps contrary to the conscious intentions of its creators, not since the reign of theocratic governments in the west has our civilization seen such a forceful urge towards conformity as that generated by the many-screened internet.
The voices of other people are with us always, if not being funneled directly into our ears, then simulated by our minds, who so familiar with the voices of the crowd, can simulate them easily and without conscious effort. The empty, quiet room is a thing of the past. Like our prehistoric ancestors, the tribe is with us forever, in our beds, on our hunts, around the fire, and always chattering within our heads.
Solitude is our greatest shame, though it is half-forgotten and we often mistake ourselves as having access to it. Our alone is not really alone at all; all things are now sharable commodities, with potential and actual measurements of value according to the judgment of our peers.
Every action is on a continuum of quality, determined by the values of others, who in turn have their values determined by our feedback to what they put forth for our consumption.
Sustained deviation from the group determined hierarchy of value in regards to actions, and thus, the thoughts preceding those actions, results in that most ancient form of punishment; exclusion and ostracization from the tribe. But this so rarely happens, for the hierarchy rewards us lovingly for obedience, and we are almost never exposed to that which falls outside of it.
Only minds that are both creative and socially deviant can generate actions outside of and not motivated by the bounds of its punishment-reward system, and few are they that can generate an effective sequence of such actions, towards the end of somewhat dissolving the accepted hierarchy. Those that do may be lauded, and the hierarchy expanded to accommodate them.
The many-screened social internet is the great tool of both the deviants and the crowd; for it gives the crowd a platform on which to proliferate and make the hierarchy concrete, and give clear rewards to those who obey its rules. Yet it also provides small islands for the deviants to stand on, and scream their shrill and sometimes beautiful song.